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Dave Powell E-commerce Conversion Manager at TomTom - CRO.CAFE podcast guest

Dave Powell

Senior CRO at Wickey

🇳🇱Netherlands

About Dave Powell

It's not about sales. It's about solving, identified, quantifiable customer problems. Other skills include making cover songs! Visit my YT playlist to hear more: https://youtube.com/playlist?list=PL94looHj3EQ8xstXBcYCN-2UxxTiCcd20&si=OaDmASE8fLUnu8oq

Skills & Expertise

Career Journey

Senior CRO

Wickey Full-time

CRO Researcher

Loop Earplugs Full-time
Amsterdam, North Holland, Netherlands Remote

Comprehensively analysing and researching website data and user behaviours to identify friction points and enhance conversion rates. Utilising collected insights to formulate data-driven hypotheses for improving the website experience, collaborating closely with the CRO team. Analysing A/B tests, tracking key metrics, staying abreast of industry trends, and communicating findings and recommendations clearly to internal teams to drive positive impacts on conversion rates.

E-Commerce Conversion Manager

TomTom
The Randstad, Netherlands
During CRO.CAFE episode

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