Ton Wesseling
Experimentation Coach at Ton Wesseling
Conversion Hotel, Experimentation island, Experimentation Culture Awards. I've been a digital optimizer by profession since 1999 and dedicated to fueling growth in the experimentation industry by organizing these events.
About Ton Wesseling
𝗜 𝗮𝗺 𝗮𝗻 𝗘𝘅𝗽𝗲𝗿𝗶𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻 𝗖𝗼𝗮𝗰𝗵, 𝗮𝗻𝗱 𝗼𝗻 𝗟𝗶𝗻𝗸𝗲𝗱𝗶𝗻, 𝗜 𝘀𝗵𝗮𝗿𝗲 𝘁𝗵𝗲 𝗳𝗼𝗹𝗹𝗼𝘄𝗶𝗻𝗴: - My thoughts on experimentation - What I've learned from visiting Experimentation-related events - My presentation and workshop content - Learnings from my consultancy and training work - News about the events I'm running I'm based in the Netherlands, but I work globally (mostly remotely, but I enjoy traveling and meeting other experimenters). Most of my time is devoted to organizing industry events. However, I'm also available for presentations and workshops, and I still devote 20% of my time to coaching organizations on building and optimizing experimentation programs. 𝗟𝗲𝘁'𝘀 𝗰𝗼𝗻𝗻𝗲𝗰𝘁 𝗮𝗻𝗱 𝗰𝗵𝗮𝘁!
Skills & Expertise
Career Journey
Co-founder / Co-owner
Team CroCo is a distributed A/B-testing agency operating from the US, but with sales, project, design and development staff from all over the world. I co-founded this agency (as testing.agency) to fulfill the A/B testing development needs at Online Dialogue and other agencies. The company grew to 10 employees. The company was sold to the management of Team CroCo.
Workshops, masterclasses, and online training about Experimentation
Frequently I host Experimentation masterclasses and workshops, mostly co-organized with Conversion Experimentation-related industry events. 𝗜 𝗺 𝗮𝗹𝘀𝗼 𝗮𝘃𝗮𝗶𝗹𝗮𝗯𝗹𝗲 𝗳𝗼𝗿 𝗶𝗻-𝗵𝗼𝘂𝘀𝗲 𝘁𝗿𝗮𝗶𝗻𝗶𝗻𝗴: 𝗹𝗶𝘃𝗲 𝗮𝗻𝗱 𝗿𝗲𝗺𝗼𝘁𝗲. 𝗥𝗲𝗮𝗰𝗵𝘁 𝗼𝘂𝘁 𝘁𝗼 𝗹𝗲𝗮𝗿𝗻 𝗺𝗼𝗿𝗲 I ve created the following virtual courses: A/B-testing mastery for CXL Institute in the US A/B-testing deep dive for Emerce in the Netherlands A/B-testing success for the Digital Elite Hub in the UK
Founder / Co-owner
Conversion optimization agency I founded and grew to 25 employees with my business partner Bart Schutz. Online Dialogue combines user behavior insights and user behavior knowledge to optimize digital products, services, sales, and marketing. Online Dialogue is known as one of the best conversion optimization agencies in the world. They are hired by clients for: Consultancy: Setting up a validation / experimentation / evidence-based culture. Research: To gain insights into their user behavior from a consumer psychology perspective. Managed Services: To continuously improve the digital channels on ROI. Since 2019 I m no longer involved in daily operations and focus on my experimentation training and consulting work and my event activities. In 2024 the shares of Online Dialogue were sold to Customer Collective.
Founder / Owner
Holding company for the internet publishing and event activities on optimization and experimentation I started. The main goal is to promote the optimization and experimentation industry and to grow and spread CRO & experimentation knowledge faster. Visit the websites for tickets and sponsorship opportunities. Event: Conversion Hotel (since 2014) - https://conversionhotel.com Event: Experimentation island (since 2025) - https://experimentationisland.com Event: Outperform Conference (under development) - https://outperformconference.com Awards: Experimentation Culture Awards (since 2020) - https://experimentationcultureawards.com Event email list: Conversion.Events (since 2023) - https://conversion.events Tools: ABTestGuide (since 2014) - https://abtestguide.com
Keynote speaker on Experimentation
As an experienced experimentation coach, I often share my knowledge and learnings on experimentation at conferences around the (virtual) world. I was invited to keynote at events like: Experimentation Elite in the United Kingdom Emerce Conversion in The Netherlands Conversion Jam in Sweden and Norway Growth Marketing Summit in Germany Digital Elite Camp in Estonia CXL Live in the United States Conversion Boost in Denmark Superweek in Hungary 𝗥𝗲𝗮𝗰𝗵 𝗼𝘂𝘁 𝗶𝗳 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁 𝗺𝗲 𝘁𝗼 𝘀𝗽𝗲𝗮𝗸 𝗮𝘁 𝘆𝗼𝘂𝗿 𝗲𝘃𝗲𝗻𝘁.
Experimentation Coach
I love to work with organizations on building and growing their experimentation programs. Embedding experimentation in the DNA of teams and organizations gets me up in the morning. It s an extensive range of work that I like, from the broad strategic perspective on the one hand to the details of business growth opportunities on the other hand. Ultimately, it s all about solving challenges, which I do fast and effective, based on data. 𝗘𝘅𝗮𝗺𝗽𝗹𝗲𝘀 𝗼𝗳 𝗽𝗿𝗼𝗷𝗲𝗰𝘁𝘀 𝗜 𝘃𝗲 𝗳𝗶𝗻𝗶𝘀𝗵𝗲𝗱 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹𝗹𝘆 𝗶𝗻 𝘁𝗵𝗲 𝗽𝗮𝘀𝘁: Travel company (NL): leading the project to build an experimentation program Publisher (EU): training teams on experimentation strategy and tactics Telecom company (EU): consulting on experimentation at several offices Ecommerce company (NL): leading the check-out funnel experimentation program Banking (NL): training teams to become more effective in experimentation 𝗥𝗲𝗮𝗰𝗵 𝗼𝘂𝘁 𝗶𝗳 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁 𝗺𝗲 𝘁𝗼 𝗵𝗲𝗹𝗽 𝘆𝗼𝘂 𝗯𝘂𝗶𝗹𝗱 𝗮𝗻𝗱 𝗴𝗿𝗼𝘄 𝘆𝗼𝘂𝗿 𝗲𝘅𝗽𝗲𝗿𝗶𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻 𝗽𝗿𝗼𝗴𝗿𝗮𝗺.
