Ruben de Boer
Lead Experimentation Consultant at Online Dialogue
✔ Experimentation Consultant & Bestselling Instructor | 🏆 Winner Exp. Elite & Exp. Culture Awards | ✔ Keynote Speaker, Coach, 14+ years experience
About Ruben de Boer
Lead CRO manager/consultant with 15+ years experience Winner multiple Experimentation Elite & Experimentation Culture Awards Bestselling instructor with 17,000+ students Public speaker (topics: experimentation maturity & culture, change management, conversion rate optimization, and optimization mindset) As a Lead CRO Manager and consultant with over 15 years of experience in data and optimization, I have the pleasure of working with great people on great websites daily. I am a bestselling instructor on Udemy with 17,000+ students and a public speaker on topics such as experimentation culture, change management, conversion rate optimization, and personal growth. At Online Dialogue, I am the Lead Conversion Manager responsible for leading the Conversion Managers team, developing team skills and quality, setting the team strategy and goals, and business development. I am also a Conversion Manager for various great clients such as Vodafone, eBay, RTL, Swiss Sense, Rabobank, I Amsterdam, fonQ, and DPG. Through my own company, Conversion Ideas, I strive to help people kickstart their careers in Conversion Rate Optimization and Experimentation by providing affordable, high-quality online courses, free tips, and a free book. I also aim to connect with like-minded individuals worldwide and inspire others to use this knowledge for good. My current activities include five Udemy courses (two of which are bestsellers), coaching clients in the US, EU, China, and UK, a newsletter with 1,500+ subscribers, and the publication of my book "Psychology for A/B testing." If you're looking for an experienced CRO manager and consultant to help improve your optimization strategy and culture, or if you're interested in learning more about CRO and experimentation through my online courses and resources, don't hesitate to reach out to me via email at ruben@conversionideas.com or connect with me on LinkedIn and send me a message. I'd be happy to discuss how I can help you achieve your goals.
Career Journey
Lead Experimentation Consultant
As Lead Conversion Manager, I am responsible for the Conversion Managers team. In this role, I am responsible for: Developing team skills and quality of the team Setting the team strategy & goals Business development And I am still a Conversion Manager for a variety of great clients.
CRO Manager
As a CRO manager at Online Dialogue, I am responsible for leading Conversion Rate Optimization projects for several clients. Projects can be related to: Setting a strategy and improving organizational culture Setting (experimentation) goals and its scope Leading a multidisciplinary team and coaching on the job Advice on CRO tooling Setting up and improving the CRO process A few clients, I have the pleasure of working for are Vodafone, eBay, RTL, ING, NS (Dutch Railways), Swiss Sense, amsterdam & partners, fonQ, and DPG.
Owner
My goal with Conversion Ideas is to help people and businesses learn and excel in Conversion Rate Optimization and Experimentation. I want to help people kickstart their careers and excel in CRO with affordable, high-quality online courses, free tips, and a free book. Also, I want to (e-)meet amazing link-minded people worldwide and inspire others to use this knowledge for something good. Meanwhile, I want to help businesses grow through data-driven decision-making and experimentation. Current activities: Five Udemy courses (two bestsellers) Coaching clients in US, EU, China, and UK Newsletter with 1,500 subscribers International keynote speaker Published my book Psychology for A/B testing
Freelance
I speak at conferences, podcasts, and universities about Experimentation Culture, Change Management, CRO process, and personal optimization. Book me as your speaker Please, send me a message on LinkedIn or email me at ruben@conversionideas.com. - Experimentation Elite panelist & speaker (Birmingham, 2025) - Conversation (Milan, 2025) - Emerce Conversion & Analytics (The Netherlands, 2025) - ConversionBoost (Denmark, 2025) - Conversion Hotel (Netherlands, 2024) - TCL (online, 2024) - Experimentation Elite panelist (Birmingham, 2024) - WIE summit (online, 2024) - Conversion Rate Conference (online, 2024) - Emerce Conversion & Analytics (The Netherlands, 2024) - ConvEx 23 (online, 2023) - ING Ignite (The Netherlands, 2023) - Experimentation Elite (London, 2023) - CVO Live (online, 2023) - VWO Webinar (online, 2023) - UXDX community event (online, 2023) - The Ultimate Ecommerce Live Stream (online, 2022) - VWO Webinar (online, 2022) - Guest lecture Twente University (The Netherlands, 2022) - Guest lecture Windesheim (The Netherlands, 2022) - Emerce Conversion (The Netherlands, 2022) - Dialogue Donderdag (The Netherlands, 2022) - Farfetch Experimentation Week (online, 2022) - Conversion Hotel (The Netherlands, 2021) - Experiment Nation conference (online, 2021) - Guest lecture Windesheim (The Netherlands, 2021) - Emerce Conversion (The Netherlands, 2021) - UXDX (The Netherlands, 2019) - Dialogue Donderdag (The Netherlands, 2019) - Guest lecture Vrije Universiteit Amsterdam (The Netherlands, 2016) - Amsterdam & Partners Business week (The Netherlands 2016) - Sitecore Summit (Germany, 2016) - Digital Tourism Innovation Campus (Spain, 2015)
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Episodes with Ruben de Boer
How you can motivate your organization to adopt CRO, with Ruben de Boer (Online Dialogue)
Guest: Ruben de Boer URL: https://www.cro.cafe/guest/ruben-de-boer
Server-side experimentation, with Tom van den Berg & Ruben de Boer (Online Dialogue)
Guest 1: Tom van den Berg URL: https://www.cro.cafe/guest/tom-van-den-berg | Guest 2: Ruben de Boer URL: https://www.cro.cafe/guest/ruben-de-boer