About Derek Gleason
I'm a technical content marketer with a deep background in editorial, SEO, analytics, and operations. If you're creating the best version of something, I'm interested.
Skills & Expertise
Career Journey
Senior Lead, Content
- Lead analysis, operations, and strategy for a multi-channel, multi-lingual content marketing program.
Content Lead
- Managed publication of 171 new posts, which drove 519k users to the site inside of two years. - Automated a data-driven process to identify and prioritize high-value content updates. - Led a successful domain migration from conversionxl.com to cxl.com. Year-over-year organic growth returned within three months. - Grew the content team from one to three. - Oversaw development of a content machine to scale content production for a new product, Adeft.
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