André Morys

I co-founded GO Group( Global Optimization Group ) as an international network in 2010 to provide international services to our clients. The approach is to work with the best consultants and service providers in other countries. Today, the network contains more than 250 consultants worldwide with offices in Vancouver, London, Paris, Sydney, Tokyo, Stockholm and Paris.

As a CEO of Web Arts I am responsible for continuous improvement of our optimization services. My focus is on behavioral economics, neuromarketing, game theory (gamification), social psychology and consumer psychology. To deliver higher uplifts in ecommerce optimization I have created a methodology to combine results from quantitative research (web analytics) with qualitative methods (expert evaluation, user testing, personas). To ensure a high quality of optimization hypotheses I have developed a conversion framework that is published in my book Conversion Optimierung (german)