← Zurück zu Allen Gästen SV Scott Voigt Founder, CEO bei Fullstory 🇺🇸United States Connect on LinkedIn Skills & Expertise Marketing Automation Lead Generation Marketing Strategy Digital Marketing Go-to-market Strategy Career Journey Previously Today Founder, CEOFullstoryFeb 2014 - Present 11 yrs 5 mosAtlanta Folgen mit Scott Voigt bonus How qualitative data improves your CRO strategy Qualitative vs. quantitative data analysis? Today we are talking with Scott Voigt, co-founder and CEO of Fullstory about how qualitative data analysis helps you to drive conversions. Scott tells us why a solid data basis is so important for optimizing websites or apps and how a digital experience intelligence platform can help you optimize your conversion rate. He also talks about current trends in customer journey optimization.Of course, we asked Scott for book recommendations - here are his tips: - **Working Backwards, **Colin Bryar, Bill Carr - **Who: The A Method for Hiring, **von Geoff Smart, Randy Street Guest: Scott Voigt URL: https://de.cro.cafe/guest/scott-voigt Published on May 2, 2023 Duration: 33 min
bonus How qualitative data improves your CRO strategy Qualitative vs. quantitative data analysis? Today we are talking with Scott Voigt, co-founder and CEO of Fullstory about how qualitative data analysis helps you to drive conversions. Scott tells us why a solid data basis is so important for optimizing websites or apps and how a digital experience intelligence platform can help you optimize your conversion rate. He also talks about current trends in customer journey optimization.Of course, we asked Scott for book recommendations - here are his tips: - **Working Backwards, **Colin Bryar, Bill Carr - **Who: The A Method for Hiring, **von Geoff Smart, Randy Street Guest: Scott Voigt URL: https://de.cro.cafe/guest/scott-voigt Published on May 2, 2023 Duration: 33 min
