Episode
#
138
|
August 24, 2020
| Season
2
,
,
Bonus
Episode
34

Soft Persuasion: waarom je moet katalyseren ipv overtuigen

With

Mischa Coster

(

Grey Matters

)

Leer over de kunst van nudgen ofwel "Soft Persuasion" en waarom het beter is om gedrag te katalyseren dan mensen actief proberen te overtuigen.
Recorded during
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Audio only:

Partners

Partnership

Episode guest

Mischa Coster

Mediapsychologist and CPO
at
Grey Matters
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Episode host

Guido X Jansen

Cognitive psychologist, CRO specialist, podcast host
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CRO Podcast host Guido Jansen

Shownotes

Book(s) recommended in this episode

The Catalyst

Transcript

Please note that the transcript below is generated automatically and isn't checked on accuracy. As a result, the transcript might not reflect the exact words spoken by the people in the interview.
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