Hip neuro-onderzoek levert géén unieke inzichten op in het onbewuste

April 1, 2019
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Joris en ik praten over het onderzoek dat vaak vooraf gaat (of zou moeten gaan) bij experimenten en (re)designs en waarom hip neuro-onderzoek zoals MRI, EEG en eyetracking daar volgens Joris niet in thuis hoort.

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Joris Groen is co-founder van Buyerminds, een behavior design bureau dat de focus heeft op conversie en werkt voor klanten zoals KLM, bol.com, lendahand, prijsvergelijken.nl, huren.nl en de Nederlandse loterij.

Ook praten we over zijn ervaring met partijen in Azië en de (cultuur)verschillen en overeenkomsten in conversieoptimalisatie in die landen.

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Guido Jansen

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