January 15, 2019
| Season

Digitale slecht-nieuws gesprekken: het Escalatie Preventie Model (deel 2)


Mischa Coster


Grey Matters


Hoe pak je digitale/massale slecht-nieuws gesprekken aan? Na een intro over gedragsbeïnvloeding bij o.a. luchthavens praten we er over met Mischa Coster!
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Episode guest

Mischa Coster

Mediapsychologist and CPO
Grey Matters


Mischa heeft in samenwerking met enkele andere specialisten een Escalatie Preventie Model ontwikkeld en al bij verschillende projecten toegepast. Hij legt in de podcast uit wat het recept is dat je kan volgen om ook jouw (e-mail) communicatie rondom "slechte nieuws" te verbeteren. We bespreken o.a. de toepassing van het model bij een telecomprovider en bij de nieuwe "aflossingsblij" campagne rondom de aflossingsvrije hypotheken.

Book(s) recommended in this episode


Please note that the transcript below is generated automatically and isn't checked on accuracy. As a result, the transcript might not reflect the exact words spoken by the people in the interview.
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