CRO als nieuwe rol, waar start je die reis?

April 17, 2019
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Amber Taal is UX en CRO specialist bij reisorganisatie Riksja Travel. Ze is daar sinds juni 2018 onderdeel van het Digital Team op het hoofdkantoor in Leiden en optimaliseert de gebruikservaring op basis van klantinzichten uit webanalyses, user research en usability testing. Haar rol was helemaal nieuw en we vragen haar hoe ze van start is gegaan bij Riksja en waar ze prioriteiten aan gegeven heeft om het CRO programma op te zetten.

More info:

  • https://www.riksjatravel.nl
  • https://www.linkedin.com/in/ambertaal/
  • https://sidebar.io/
  • https://medium.com/
  • https://www.nngroup.com/articles

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Transcript:

Please note that these transcripts are mostly generated automatically and might not exactly reflect what is spoken by the people in the interview.
Guest(s) in this episode:
CRO.CAFE host:

Guido Jansen

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