Building and scaling your (CRO) agency

#
122
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Jul 21, 2020
Dutch episodeEnglish episode
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This is a bonus episode recorded live with audience pre-COVID-19 at the Conversion Hotel conference in November 2019 on the island of Texel in The Netherlands. The topic of this session is Building and scaling your (CRO) agency and first question from the audience was about how to sell an A/B testing program to a new prospective client and how to deal with those clients asking for specific results like for example a 10% lift in conversion rate.

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How you can motivate your organization to adopt CRO

Recorded during
on
#
120
,
Jul 20, 2020
Dutch episodeEnglish episode
Ruben de Boer
,
Conversion optimization manager
at
Online Dialogue
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Together with Ruben de Boer I explore the ways you can motivate your team and organization to adopt CRO, whether you're just starting out or already have an ongoing CRO program.

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Data Bedreven Marketing

Recorded during
on
#
119
,
Jul 13, 2020
Dutch episodeEnglish episode
Danny Oosterveer
,
Data-gedreven marketeer
at
Burgers' Zoo
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Danny Oosterveer begon ooit begonnen bij het welbekende blog Marketingfacts en is daarna parttime gaan werken als marketeer bij Burgers’ Zoo en als zelfstandige heeft hij daarnaast enkele lesprogramma’s ontwikkeld inclusief een studieboek over Digital Analytics. Hij heeft een nieuw boek geschreven dat vorige week is uitgekomen en we gaan het dan ook hebben over Data Bedreven marketing.

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The Art and Science of Converting Visitors into Customers

Recorded during
on
#
118
,
Jul 6, 2020
Dutch episodeEnglish episode
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Khalid Saleh is CEO at Invesp, one of the first companies in North America dedicated to CRO that he founded back in 2006. He's also the co-author of an Amazon.com's bestselling book: "Conversion Optimization: The Art and Science of Converting Visitors into Customers, a book he published already 10 years ago. Khalid brings a ton of experience to the table and I’m glad to be talking to him today about the seemingly simple task of finding the things that are broken on your website.

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Master Data Driven Business @ Hogeschool Utrecht

Recorded during
on
#
117
,
Jun 29, 2020
Dutch episodeEnglish episode
Ronald Voorn
,
Senior lecturer and researcher
at
Hogeschool Utrecht
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Ronald Voorn is Docent en onderzoeker aan de hogeschool utrecht en de universiteit twente. Hij heeft voor de hogeschool een nieuwe master ontwikkeld genaamd Data Driven Business. Ronald gaat daarmee studenten klaarstomen voor ons vakgebied en daar ben ik erg benieuwd naar!

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Find CRO gold using an SEO crawler

Recorded during
on
#
116
,
Jun 22, 2020
Dutch episodeEnglish episode
Luke Carthy
,
eCommerce growth consultant
at
Freelance
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In this episode I talk with Luke Carthy and he will teach us how to use a SEO crawler to find on-site conversion bottlenecks AND you’ll find out why tea and biscuits are a golden combination...

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Zoekmachine om je CRO hypotheses op psychologische theorieën te baseren

Recorded during
on
#
115
,
Jun 15, 2020
Dutch episodeEnglish episode
Sander Volbeda
,
Conversion (CRO) Specialist & UX Designer
at
CRO-Tool
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Sander Volbeda is een website / zoekmachine aan het maken vol met psychologische theorieën, bijpassende voorbeelden en uitleg hoe je ze kan toepassen in je hypotheses. Tijd dus voor mij om een kijkje te gaan nemen hoe dat ons allen verder gaat helpen.

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Online Invloed

Recorded during
on
#
114
,
Jun 8, 2020
Dutch episodeEnglish episode
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Joris Groen is psycholoog en user experience designer, gespecialiseerd in online overtuigen. Bij booking.com houdt hij zich bezig met conversie via conversational interfaces en je kent hem wellicht nog van een vorige podcast aflevering. Joris heeft een boek geschreven samen met Bas Wouters en Bas is overtuigingsexpert en oprichter van Onlineinvloed.nl. Als enige ter wereld mag hij zich Cialdini Method Certified Trainer én BJ Fogg Certified Tiny Habits coach noemen. Het boek dat de heren hebben geschreven heet Online Invloed en daar gaan we het vandaag dan ook uitgebreid over hebben!

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Neuromarketing fundamentals Livestream

Recorded during
on
#
113
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Jun 3, 2020
Dutch episodeEnglish episode
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Samen met Tim praat ik over het doen van experimenteren met je eigen offline leven en gaan we het hebben over enkele Neuromarketing fundamentals.

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Holacracy: decentralized management and organizational governance

Recorded during
on
#
112
,
Jun 1, 2020
Dutch episodeEnglish episode
Morgan Legge
,
Director of Operations & Certified Partner Outreach
at
Convert
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In this episode I talk with Morgan Legge, Director of Operations & Certified Partner Outreach at our long time sponsor Convert.com. Today is not necessarily about CRO specifically, but rather about how to work together within your company. Morgan is going to tell us about the decentralized management model called Holacracy which I personally find fascinating and we end our talk talking about how this also led to Convert applying something that is called Conscious Business by for example eliminating bias in hiring and becoming carbon positive.

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