Why your experimentation programme needs a risk profile

Recorded during
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131
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Sep 14, 2020
Dutch episodeEnglish episode

Today we are talking with Stephen Pavlovich, CEO of Conversion.com and I’ll be asking him how you can and why you should be using experimentation to manage risk and how to create a risk profile for your own or your clients business.

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Server-side experimentation

Recorded during
on
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130
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Sep 7, 2020
Dutch episodeEnglish episode
Tom van den Berg
,
Conversion manager
at
Online Dialogue
Ruben de Boer
,
Conversion optimization manager
at
Online Dialogue

What makes server-side testing different from client-side testing? Is it always one or the other or can you use both? What are common mistakes with implementation and what are some favorite technology options? We discuss it all in today's episode with Tom van den Berg en Ruben de Boer from Online Dialogue!

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Copywriting for CRO

Recorded during
on
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129
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Aug 31, 2020
Dutch episodeEnglish episode
Joel Klettke
,
Conversion Copywriter to B2B and SaaS
at
Business Casual Copywriting

Today we are going to talk about Copywriting for Conversions with Joel Klettke. Joel is a Conversion Copywriter to B2B and SaaS companies at Business Casual Copywriting and also founded Case Study Buddy.

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Soft Persuasion: katalyseren ipv overtuigen

Recorded during
on
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128
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Aug 24, 2020
Dutch episodeEnglish episode
Mischa Coster
,
Mediapsychologist and CPO
at
Grey Matters

Mijn gast Mischa Coster van Grey Matters kennen jullie als het goed is nog van aflevering 2 van seizoen 1 waarin we het hadden over het escalatie preventie model. Vandaag ga ik het met Mischa hebben over Soft Persuasion, ofwel katalyseren ipv actief overtuigen.

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Make creativity a priority in your CRO process

Recorded during
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127
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Aug 17, 2020
Dutch episodeEnglish episode

Today we are going to talk about how to Make creativity a priority in your CRO process and how to level up your CRO user research and we’ll be doing that together with AJ Davis. AJ is an industry expert in user experience strategy with a proven track record for delivering measurable value to clients. She’s the founder of the optimization agency Experiment Zone and before that she led optimization strategy for Fortune 500 companies during her tenure at Clearhead and she was also the lead UX researcher for a product we all have at least played around with which is Google Optimize.

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Data architectuur, Splunk en ITP

Recorded during
on
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126
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Aug 10, 2020
Dutch episodeEnglish episode
Jos IJntema
,
Co-Founder
at
Grain

Jos IJntema is ooit met google analytics en tag manager begonnen bij Storm digital, heeft een paar jaar gefreelanced en is 3 jaar geleden met een zakenpartner het bedrijf Grain gestart. Met Grain helpen ze bedrijven om hun online data architectuur te optimaliseren en hebben ook tools gemaakt die ons leven als CRO specialisten weer een stukje makkelijker moeten maken en over die tools gaan we het vandaag hebben!

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Why empathy is probably the most important skill for any CRO pro

Recorded during
on
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125
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Aug 3, 2020
Dutch episodeEnglish episode
Amrdeep Athwal
,
Senior Conversion optimisation specialist
at
Conversions Matter LTD

Today we are going to discuss Why empathy is probably the most important skill for any CRO professional and we’ll be doing that together with CRO specialist Amrdeep Athwal from the UK.

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Why statistical knowledge is still crucial when running experiments

Recorded during
on
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121
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Jul 27, 2020
Dutch episodeEnglish episode

What are the 'gaps' that experimentation tools don't (or can't?) tell us about when running experiments and making decisions? Today I talk about this with Georgi Georgiev, creator of Analytics-toolkit.com and author of the book "Statistical Methods in Online A/B Testing".

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Datascience can do what?

#
124
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Jul 24, 2020
Dutch episodeEnglish episode
Emily Robinson
,
Senior Data Scientist
at
Warby Parker
Lukas Vermeer
,
Director of Experimentation
at
Booking.com

This is a bonus episode with Emily Robinson (Senior Data Scientist at Warby Parker) and Lukas Vermeer (Director of Experimentation at Booking.com). In her earlier session that day, Emily said that real progress starts when you put your work online for others to see and comment on which in this case was about Github. Someone from the audience wondered how that works out in larger companies where a manager or even a legal department might not be overly joyous about that to say the least so I asked Emily about her thoughts on that. Recorded live with audience pre-covid-19 at the Conversion Hotel conference in november 2019 on the island of Texel in The Netherlands.

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Things that are always broken in Analytics

#
123
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Jul 22, 2020
Dutch episodeEnglish episode

This is a bonus episode recorded live with audience pre-covid-19 at the Conversion Hotel conference in November 2019 on the island of Texel in The Netherlands. Together with Charles and Arnout we talk about those pesky things in (Google) Analytics that always seem to be broken...

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