Holacracy: decentralized management and organizational governance

Recorded during
on
#
112
,
Jun 1, 2020
Dutch episodeEnglish episode
Morgan Legge
,
Director of Operations & Certified Partner Outreach
at
Convert

In this episode I talk with Morgan Legge, Director of Operations & Certified Partner Outreach at our long time sponsor Convert.com. Today is not necessarily about CRO specifically, but rather about how to work together within your company. Morgan is going to tell us about the decentralized management model called Holacracy which I personally find fascinating and we end our talk talking about how this also led to Convert applying something that is called Conscious Business by for example eliminating bias in hiring and becoming carbon positive.

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Centralized versus Decentralized CRO

Recorded during
on
#
110
,
May 25, 2020
Dutch episodeEnglish episode
Andrea Corvi
,
Experimentation Manager
at
iTech Media

In this episode I talk with Andrea Corvi, Experimentation Manager at iTech Media. iTech helps people make smart choices online by creating industry-leading experiences and comparison products. Today we talk about working with a centralized versus a decentralized CRO model.

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Persuasion software tool gebaseerd op AI

Recorded during
on
#
110
,
May 18, 2020
Dutch episodeEnglish episode
Tjerk van der Veen
,
Freelance Ecommerce Manager
at
EcommerceWeb

Tjerk van der Veen is een data gedreven Freelance Ecommerce Manager voor Digitale Transformatie en werkt nu zo’n 15 jaar voor A merken en MKB in met name telecom, travel automotive en ecommerce. We gaan het vandaag hebben over het automatiseren van je persuasion door middel van AI. Ik ben benieuwd!

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6 steps to get your experimentation culture running

Recorded during
on
#
109
,
May 11, 2020
Dutch episodeEnglish episode

In this episode I talk with Marianne Stjernvall from the TUI Group. Marianne did a presentation last week at Digital Elite Live about the 6 steps to create an experimental culture. I definitely wanted to follow up with her on that so here we are!

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Let's help the world: The Covid19 Conversion Rate Aid Package

Recorded during
on
#
108
,
May 4, 2020
Dutch episodeEnglish episode

In this episode I talk to the person that kickstarted The Covid19 Conversion Rate Aid Package aka COVIDCRAP: Raoul DooraySwaamie and we’ll be talking about what covidcrap is and how you as a cro specialist or as a business can join.

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Automation of tedious CRO work

Recorded during
on
#
107
,
Apr 27, 2020
Dutch episodeEnglish episode

In this episode I talk to designer, developer, and optimizer Matt Beischel. He runs his own agency Corvus CRO and we discuss automating parts of your CRO workflow so you can keep focusing on the fun parts of the job.

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Online inspelen op (veranderende) klantbehoefte

Recorded during
on
#
106
,
Apr 21, 2020
Dutch episodeEnglish episode

Vanmiddag om 16 uur deden we een livestream met Nico de Jong. We hadden het o.a. over het online inspelen op (veranderende) klantbehoefte.

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Why CROs should think as a Venture Capitalist

Recorded during
on
#
105
,
Apr 20, 2020
Dutch episodeEnglish episode

Sean is a serial entrepreneur, venture capitalist and co-founder of GrowthX and the GrowthX Academy. He has successfully grown dozens of early-stage companies across a wide variety of products and markets. He’s now committed to working on building startup ecosystems and developing the next generation of leaders for the innovation economy. Sean and I discuss some Strategies for Navigating Through Tough Times and talk about how CROs like you and me can deal with companies asking us to optimize when there isn’t even a product/market fit.

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Optimalisatie vóór livegang

Recorded during
on
#
104
,
Apr 13, 2020
Dutch episodeEnglish episode
Mike Wilms
,
CRO & UX Consultant
at
De Nieuwe Zaak

We hebben het hier in het CRO.CAFE vaak over het optimaliseren van bestaande websites, apps of platformen, maar optimalisatie begint natuurlijk eigenlijk al in de ontwikkelfase. Marlies Wilms Floet en Mike Wilms zijn beide werkzaam bij De Nieuwe Zaak en wilden hier graag meer over vertellen dus daarover vandaag meer!

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A better alternative to classic personality tests and how to apply them to commerce

Recorded during
Marketing Insights Event
on
#
103
,
Apr 11, 2020
Dutch episodeEnglish episode

A challenge that we’ve all faced when trying to understand customer behavior is that the data just isn’t quite there yet and it’s also a challenge to make it viable for commercial use. But - since you’re listening to this podcast - you are probably very much aware that insights into purchasing behaviour is key to your success. This is where Jon Puleston comes in. He is the Vice President of Innovation at the data insights and consulting company, Kantar and he is a multi-award winning market researcher known worldwide for his thought leadership and new perspectives on the way in which we conduct user and product research. My co-host Bart van der Meer and I spoke with Jon at the beginning of February at a conference and we spoke about his recent paper on developing a more robust measurement tool that can provide a clear picture of human decision making at scale, as well as the techniques he learned along the way that can be applied in the wider world of research. So this is the audio recording of that live session, if you want you can also view the live video recording of my talk with John when you head over to cro.cafe/youtube.

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