Why empathy is probably the most important skill for any CRO pro

Recorded during
on
#
125
,
Aug 3, 2020
Dutch episodeEnglish episode
Amrdeep Athwal
,
Senior Conversion optimisation specialist
at
Conversions Matter LTD

Today we are going to discuss Why empathy is probably the most important skill for any CRO professional and we’ll be doing that together with CRO specialist Amrdeep Athwal from the UK.

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Why statistical knowledge is still crucial when running experiments

Recorded during
on
#
121
,
Jul 27, 2020
Dutch episodeEnglish episode

What are the 'gaps' that experimentation tools don't (or can't?) tell us about when running experiments and making decisions? Today I talk about this with Georgi Georgiev, creator of Analytics-toolkit.com and author of the book "Statistical Methods in Online A/B Testing".

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Datascience can do what?

#
124
,
Jul 24, 2020
Dutch episodeEnglish episode
Emily Robinson
,
Senior Data Scientist
at
Warby Parker
Lukas Vermeer
,
Director of Experimentation
at
Booking.com

This is a bonus episode with Emily Robinson (Senior Data Scientist at Warby Parker) and Lukas Vermeer (Director of Experimentation at Booking.com). In her earlier session that day, Emily said that real progress starts when you put your work online for others to see and comment on which in this case was about Github. Someone from the audience wondered how that works out in larger companies where a manager or even a legal department might not be overly joyous about that to say the least so I asked Emily about her thoughts on that. Recorded live with audience pre-covid-19 at the Conversion Hotel conference in november 2019 on the island of Texel in The Netherlands.

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Things that are always broken in Analytics

#
123
,
Jul 22, 2020
Dutch episodeEnglish episode

This is a bonus episode recorded live with audience pre-covid-19 at the Conversion Hotel conference in November 2019 on the island of Texel in The Netherlands. Together with Charles and Arnout we talk about those pesky things in (Google) Analytics that always seem to be broken...

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Building and scaling your (CRO) agency

#
122
,
Jul 21, 2020
Dutch episodeEnglish episode

This is a bonus episode recorded live with audience pre-COVID-19 at the Conversion Hotel conference in November 2019 on the island of Texel in The Netherlands. The topic of this session is Building and scaling your (CRO) agency and first question from the audience was about how to sell an A/B testing program to a new prospective client and how to deal with those clients asking for specific results like for example a 10% lift in conversion rate.

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How you can motivate your organization to adopt CRO

Recorded during
on
#
120
,
Jul 20, 2020
Dutch episodeEnglish episode
Ruben de Boer
,
Conversion optimization manager
at
Online Dialogue

Together with Ruben de Boer I explore the ways you can motivate your team and organization to adopt CRO, whether you're just starting out or already have an ongoing CRO program.

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Data Bedreven Marketing

Recorded during
on
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119
,
Jul 13, 2020
Dutch episodeEnglish episode
Danny Oosterveer
,
Data-gedreven marketeer
at
Burgers' Zoo

Danny Oosterveer begon ooit begonnen bij het welbekende blog Marketingfacts en is daarna parttime gaan werken als marketeer bij Burgers’ Zoo en als zelfstandige heeft hij daarnaast enkele lesprogramma’s ontwikkeld inclusief een studieboek over Digital Analytics. Hij heeft een nieuw boek geschreven dat vorige week is uitgekomen en we gaan het dan ook hebben over Data Bedreven marketing.

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The Art and Science of Converting Visitors into Customers

Recorded during
on
#
118
,
Jul 6, 2020
Dutch episodeEnglish episode

Khalid Saleh is CEO at Invesp, one of the first companies in North America dedicated to CRO that he founded back in 2006. He's also the co-author of an Amazon.com's bestselling book: "Conversion Optimization: The Art and Science of Converting Visitors into Customers, a book he published already 10 years ago. Khalid brings a ton of experience to the table and I’m glad to be talking to him today about the seemingly simple task of finding the things that are broken on your website.

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Master Data Driven Business @ Hogeschool Utrecht

Recorded during
on
#
117
,
Jun 29, 2020
Dutch episodeEnglish episode
Ronald Voorn
,
Senior lecturer and researcher
at
Hogeschool Utrecht

Ronald Voorn is Docent en onderzoeker aan de hogeschool utrecht en de universiteit twente. Hij heeft voor de hogeschool een nieuwe master ontwikkeld genaamd Data Driven Business. Ronald gaat daarmee studenten klaarstomen voor ons vakgebied en daar ben ik erg benieuwd naar!

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Find CRO gold using an SEO crawler

Recorded during
on
#
116
,
Jun 22, 2020
Dutch episodeEnglish episode
Luke Carthy
,
eCommerce growth consultant
at
Freelance

In this episode I talk with Luke Carthy and he will teach us how to use a SEO crawler to find on-site conversion bottlenecks AND you’ll find out why tea and biscuits are a golden combination...

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