English Episodes

Below you'll find previous episodes with English content. Want to be informed when we publish new content? Subscribe to CROppuccino English or get all episodes directly in your podcast app.

AI & Personalization

Jan 24, 2020
-
together with:
Niels Reijmer
,
Co-Owner and Data Consultant
at
The Data Story

Guy Yalif performed his CH2019 keynote "AI & Personalization Demystified" and spoke about how we can use AI and machine learning, what it is (and isn't) good for in marketing and personalization. After his session, he and Niels Reimer joined me in the café to talk about this!

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Data, GDPR and enforcement

Jan 10, 2020
-
together with:
Aurelie Pols
,
Data Protection Officer, Privacy Engineer, and Data Scientist
at
Independent
Rick Dronkers
,
Consultant in Marketing & Analytics
at
rickdronkers.com

At CH2019 Aurélie - who's a digital data all-rounder - had a keynote about the future of data governance. After that, she and Rick Dronkers joined me for a live discussion at the conference together with the audience about data, privacy, GDPR and enforcement.

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Acting on your analytics data in an increasingly cookieless world

Nov 4, 2019
-
together with:
Weiwei Liu-Schröder
,
Google Analytics 360 solutions engineer
at
Google

Recent regulatory and browser changes are making it increasingly challenging to collect, connect & analyse cookie-based data. The future is unsure. Discover how data can still be activated within the scope of recent changes, and how some of our largest clients have approached this challenge. The recent launch of the App + Web Properties Beta in Google Analytics marks the beginning of a whole new way to unify app and website data. This talk will take you through the new cross-platform possibilities.

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Analytics is a product – treat it as such

Nov 4, 2019
-
together with:
Prolet Miteva
,
DIgital Analytics Leader
at
Autodesk
Matthew Niederberger
,
Strategic and Technical Tag Management Contractor
at
Tagticians

With analytics finally taking center stage, you are thinking “But what is next?” The truth is you are already further on the path than you might imagine. Every analytics project, be it instrumentation, analysis, or advanced modeling you embark on is already on its way to being a product. The only part missing is you treating it as such. Move from data projects to data products and take the next step in moving your company and yourself forward.

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Digital analytics trends: a changing industry and what's next

Nov 4, 2019
-
together with:
Krista Seiden
,
Digital Analytics expert
at
KS Digital

Digital analytics trends: a changing industry and what's next - The digital analytics industry has seen a lot of changes in recent years, both in terms of new products and ways of doing analysis, and how analysts want to use such tools and access data. In this talk, Krista will touch on the shifting trends she's seen and dig into new tools such as Google's App+Web tracking for a glimpse at what the future may look like.

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Why focussing on a culture of experimentation is a waste of time

Nov 1, 2019
-
together with:
Manuel Da Costa
,
Experimentation Evangelist
at
EffectiveExperiments
Recorded during
Dutch CRO Awards 2019

In deze clip spreken we met Manuel DaCosta van Effective Experiments en tevens spreker tijdens het event.

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