English Episodes

Below you'll find previous episodes with English content. Want to be informed when we publish new content? Subscribe to CROppuccino English or get all episodes directly in your podcast app.

6 steps to get your experimentation culture running

May 11, 2020
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together with:
Recorded during

In this episode I talk with Marianne Stjernvall from the TUI Group. Marianne did a presentation last week at Digital Elite Live about the 6 steps to create an experimental culture. I definitely wanted to follow up with her on that so here we are!

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Let's help the world: The Covid19 Conversion Rate Aid Package

May 4, 2020
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together with:
Recorded during

In this episode I talk to the person that kickstarted The Covid19 Conversion Rate Aid Package aka COVIDCRAP: Raoul DooraySwaamie and we’ll be talking about what covidcrap is and how you as a cro specialist or as a business can join.

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Automation of tedious CRO work

Apr 27, 2020
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together with:
Recorded during

In this episode I talk to designer, developer, and optimizer Matt Beischel. He runs his own agency Corvus CRO and we discuss automating parts of your CRO workflow so you can keep focusing on the fun parts of the job.

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Why CROs should think as a Venture Capitalist

Apr 20, 2020
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together with:
Recorded during

Sean is a serial entrepreneur, venture capitalist and co-founder of GrowthX and the GrowthX Academy. He has successfully grown dozens of early-stage companies across a wide variety of products and markets. He’s now committed to working on building startup ecosystems and developing the next generation of leaders for the innovation economy. Sean and I discuss some Strategies for Navigating Through Tough Times and talk about how CROs like you and me can deal with companies asking us to optimize when there isn’t even a product/market fit.

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A better alternative to classic personality tests and how to apply them to commerce

Apr 11, 2020
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together with:
Recorded during
Marketing Insights Event

A challenge that we’ve all faced when trying to understand customer behavior is that the data just isn’t quite there yet and it’s also a challenge to make it viable for commercial use. But - since you’re listening to this podcast - you are probably very much aware that insights into purchasing behaviour is key to your success. This is where Jon Puleston comes in. He is the Vice President of Innovation at the data insights and consulting company, Kantar and he is a multi-award winning market researcher known worldwide for his thought leadership and new perspectives on the way in which we conduct user and product research. My co-host Bart van der Meer and I spoke with Jon at the beginning of February at a conference and we spoke about his recent paper on developing a more robust measurement tool that can provide a clear picture of human decision making at scale, as well as the techniques he learned along the way that can be applied in the wider world of research. So this is the audio recording of that live session, if you want you can also view the live video recording of my talk with John when you head over to cro.cafe/youtube.

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Optimizing for reach and performance

Mar 2, 2020
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together with:
Recorded during

With Marta Florentyna Saratowicz I talk about her DAC19 session "How to cope with Intelligent Tracking Protection" and after that we continue our discussion talking about optimizing for reach and performance.

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State of analytics, experimentation, and personalization with browsers’ privacy initiatives

Feb 19, 2020
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together with:
Simo Ahava
,
Sheep Analytics Officer
at
8-bit-sheep
Steen Rasmussen
,
Director of analysis, research and user motivation
at
IIH Nordic

Live at Emerce GAUC we talk with Simo Ahava, Ton Wesseling and Steen Rasmussen about the current state of Analytics and in particular how browser are making our work harder :).

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Implementing behavioral sciences in agile teams

Jan 28, 2020
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together with:
Andre Morys
,
Founder & CEO
at
konversionsKRAFT
Recorded during

Whether talking to agencies or clients, implementing behavioral sciences in agile teams seems to be a struggle that many companies face. Together with André Morys, owner of konversionsKRAFT I explore why this is the case and what optimization teams can do to overcome this.

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AI & Personalization

Jan 24, 2020
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together with:
Niels Reijmer
,
Co-Owner and Data Consultant
at
The Data Story

Guy Yalif performed his CH2019 keynote "AI & Personalization Demystified" and spoke about how we can use AI and machine learning, what it is (and isn't) good for in marketing and personalization. After his session, he and Niels Reimer joined me in the café to talk about this!

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Data, GDPR and enforcement

Jan 10, 2020
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together with:
Aurelie Pols
,
Data Protection Officer, Privacy Engineer, and Data Scientist
at
Independent
Rick Dronkers
,
Consultant in Marketing & Analytics
at
rickdronkers.com

At CH2019 Aurélie - who's a digital data all-rounder - had a keynote about the future of data governance. After that, she and Rick Dronkers joined me for a live discussion at the conference together with the audience about data, privacy, GDPR and enforcement.

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